INTERNET MARKETING

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Internet marketing, also referred to as online marketing, Internet advertising, or eMarketing, is the marketing of products or services over the Internet. When applied to the subset of website-based advertisement placements, Internet marketing is commonly referred to as Web advertising (also Web advertising) and Web marketing. The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium

A Brief History of Internet Marketing

Having goods and services marketed on the internet seems second nature now, but actually internet marketing is a relatively new phenomenon. When the internet first started and more of the public began to access it, companies began to realize that they could utilize the internet to provide information to potential customers. The first examples of internet marketing were simply text websites. They were very basic and simple with no pictures or graphics. As the internet started to develop, more and more companies realized that they had a global audience at their disposal. Websites became more complex. They contained pictures of products and graphics intended to keep the customer interested.
By our standards today, these first websites seem archaic. However, they served their purpose as people began to turn to the internet for information about companies and what they had to offer. If someone wanted to buy something, they would call the company on a phone number provided by the website. Eventually, the technology existed so that companies could sell their products right from their website. E-commerce began to grow very quickly once methods to securely provide your credit card number became available. Consumers could now order products right from their home. Companies could reach customers all over the world. Online auction sites became very popular as people could sell their items to each other for a small fee.
There also was an increased use of the internet as a source of advertising. Companies began to place ads on other websites to promote their products. Today pay per click advertisements benefit both the publishers of the websites and the company which has goods to sell. Affiliate programs are also very popular. They allow website owners to advertise products on their website and if a customer purchases the item, then the website owner gets a percentage of the sale. The internet has even been used as a primary source of advertising. Companies have created innovative advertising programs, sometimes referred to as viral marketing. Viral marketing seeks to create a buzz about a product through word of mouth. Some viral marketing plans even use alternate reality games in order to promote a particular product.
Because of the expansive nature of internet marketing, it is sometimes overwhelming for a company to know where to begin. Luckily, there are many experts in this field who can create a plan which is sure to bring you success. There are even companies which can help you maximize your local business. For instance, you can find people who can set up a Boston internet marketing plan and maximize your Boston SEO as part of your overall marketing plan.
Natalie Aranda is a freelance writer. Because of the expansive nature of internet marketing, it is sometimes overwhelming for a company to know where to begin. Luckily, there are many experts in this field who can create a plan which is sure to bring you success. There are even companies which can help you maximize your local business. For instance, you can find people who can set up a boston internet marketing plan and maximize your as part of your overall marketing plan.

CURRENT SCENARIO OF INTERNET MARKETING

Nowadays I heard a lot about Internet Marketing, though almost everyone of us knows about what Internet Marketing is but often when it comes to define the term, I often get confused. iam are trying to get everything simplified here with the help of this small article on Internet Marketing.
Internet marketing that is also known by some other names like e-marketing or online marketing simply means marketing on the internet. Internet Marketing has been gaining growing popularity because of its unlimited reach, low-cost access & promotion, and last but not least the time factor. In other words, it is a process business promotion and expansion using the Internet platform, as it allows for global audience and coverage. Internet Marketing has become more prevalent and an important strategic move for almost every organization today, because of its interactive nature and wide coverage.
The concept survives and succeeds because of the internet's technical and creative possibilities. It includes sub-concepts like banner & text advertising, search engine marketing, e-mail marketing, viral marketing and affiliate marketing. Internet Marketing is not the mere creation and promotion of a website, but is a serious business strategy component, which aligns the business' vision and the medium's potential.
A noteworthy benefit that comes along with Internet marketing is the access to information. Internet is a shelter for information, on just about anything to everything and everything in between. Besides, Internet Marketing helps in reducing costs as there is no need to use promotion tools and hire a sales agent. In fact, the internet can do the job of an entire sales team. Besides, the global audience not only results in more sales, but expansion of the business if the aim of the game is to play it over a longer term.
Internet Marketing, for now, is the fastest growing form of media. Also, the Web 2.0, as we know the web today, is helping businesses grow with interactive features like Social Networking, Online Dating, Business Networking, etc. In the coming time, we are all set to see a dramatic improvement in the Internet world as new and new technologies are shaping up at an unprecedented way.