Follow me

Tuesday, May 10, 2011

RECRUIT FROM SOCIAL NETWORKING WEBSITES

hi to all,
                  By this post i would let readers know the methods of recruitment through various professional networking websites.let we see how the process is??

1)LINKED IN

Use a Networking Website to Recruit Employees

1)

  • Log on to LinkedIn using your company's username and password (see Resources below).

  • Click on the "Jobs & Hiring" tab found on LinkedIn's homepage. This is the jumping off point for both job seekers and people posting job
  •  
  • Select the "Hiring and Recruiting" tab from the "Jobs & Hiring" homepage. Here you will be presented with several options for posting positions on LinkedIn.
  • Choose the "Hiring Manager" menu if you only wish to post one job. This option is particularly useful for those businesses or companies that have low turnover rates or rarely seek job candidates on a national scale.
    • 1
      Notify your contacts on LinkedIn that you are looking to hire without paying for a job posting. Select the "Tell Your Network" button on the "Hiring Manager" homepage.
    • 2
      Click the "Post a Job" button if you wish to proceed with the fee-based posting process.
    • 3
      Use LinkedIn's job posting form to provide details about your company and the job you are posting. You may choose to recruit exclusively through LinkedIn when you select the "Exclusively on LinkedIn" box at the end of the form. Hit the "Next" button when you have completed the form.
    • 4
      Use the "Contact Information" form to provide job applicants with information about your company.
    • 5
      Confirm your job posting information before you hit the "Post This Job" button and pay for your posting.

      Post a Job on LinkedIn

      • 1
        Notify your contacts on LinkedIn that you are looking to hire without paying for a job posting. Select the "Tell Your Network" button on the "Hiring Manager" homepage.
      • 2
        Click the "Post a Job" button if you wish to proceed with the fee-based posting process.
      • 3
        Use LinkedIn's job posting form to provide details about your company and the job you are posting. You may choose to recruit exclusively through LinkedIn when you select the "Exclusively on LinkedIn" box at the end of the form. Hit the "Next" button when you have completed the form.
      • 4
        Use the "Contact Information" form to provide job applicants with information about your company.
      • 5
        Confirm your job posting information before you hit the "Post This Job" button and pay for your posting.



        How to Use LinkedIn As A Recruiting Tool

        Recruiters can use LinkedIn, a professional networking Web site, to actively search for candidates, post jobs and make contact with interested and qualified parties

        Upgrade Your LinkedIn Account

        • 1
          Log on to your LinkedIn account or create it at LinkedIn's home page (see Resources below).
        • 2
          Click on the "Jobs & Hiring" tab. Select the "Hiring And Recruiting" tab from the "Jobs & Hiring" home page.
        • 3
          Hit the "Learn More" button in the "Recruiters" menu to use LinkedIn as a recruiting tool.

        Search for Potential Job Candidates

        • 1
          Purchase a subscription which allows you to search for and contact candidates outside your network by clicking the "Subscribe" button in the "Two Ways To Get Started" menu.
        • 2
          Select from one of the three plans offered by LinkedIn by clicking in the corresponding radio button. Each plan allows you to use LinkedIn for recruiting purposes by conducting a different number of network wide searches each month.
        • 3
          Hit the "Continue" button to complete your purchase. Once you have purchased your subscription, you can start recruiting people through the search tool on LinkedIn.
        • 4
          Search for candidates by entering search criteria in the "Search Candidates" field of the "Hiring And Recruiting" homepage. You may also search by clicking on the "People" tab and using the advanced search option to find individuals within specific fields, companies and geographical location.

          SOURCE:various websites


           

Wednesday, February 23, 2011

Friendship

Hi,friends......
    As we know the significance of the word "Friendship",so i am posting some of the friendship quotations in this post......hope you would like these post....
A friend is one who knows you and loves you just the same.
Elbert Hubbard

A friend should be one in whose understanding and virtue we can equally confide, and whose opinion we can value at once for its justness and its sincerity.
Robert Hall

A friend to all is a friend to none.
Aristotle

A friendship can weather most things and thrive in thin soil; but it needs a little mulch of letters and phone calls and small, silly presents every so often - just to save it from drying out completely.
Pam Brown

A friendship founded on business is better than a business founded on friendship.
John D. Rockefeller

A hug is like a boomerang - you get it back right away.
Bil Keane

A man's growth is seen in the successive choirs of his friends.
Ralph Waldo Emerson

A single rose can be my garden... a single friend, my world.
Leo Buscaglia

A true friend never gets in your way unless you happen to be going down.
Arnold H. Glasow

An insincere and evil friend is more to be feared than a wild beast; a wild beast may wound your body, but an evil friend will wound your mind.
Buddha

Be courteous to all, but intimate with few, and let those few be well tried before you give them your confidence.
George Washington

But friendship is precious, not only in the shade, but in the sunshine of life, and thanks to a benevolent arrangement the greater part of life is sunshine.
Thomas Jefferson

But friendship is the breathing rose, with sweets in every fold.
Oliver Wendell Holmes

Don't walk behind me; I may not lead. Don't walk in front of me; I may not follow. Just walk beside me and be my friend.
Albert Camus

Fear makes strangers of people who would be friends.
Shirley MacLaine

Friends and good manners will carry you where money won't go.
Margaret Walker

Friends are born, not made.
Henry B. Adams

Friendship and money: oil and water.
Mario Puzo

Friendship is a single soul dwelling in two bodies.
Aristotle

Friendship is held to be the severest test of character. It is easy, we think, to be loyal to a family and clan, whose blood is in your own veins.
Charles Alexander Eastman
Friendship is one mind in two bodies.
Mencius

Friendship is unnecessary, like philosophy, like art... It has no survival value; rather it is one of those things that give value to survival.
C. S. Lewis

Friendship needs no words - it is solitude delivered from the anguish of loneliness.
Dag Hammarskjold

Friendship... is not something you learn in school. But if you haven't learned the meaning of friendship, you really haven't learned anything.
Muhammad Ali

He has no enemies, but is intensely disliked by his friends.
Oscar Wilde

I always felt that the great high privilege, relief and comfort of friendship was that one had to explain nothing.
Katherine Mansfield

I don't need a friend who changes when I change and who nods when I nod; my shadow does that much better.
Plutarch

I have friends in overalls whose friendship I would not swap for the favor of the kings of the world.
Thomas A. Edison

I value the friend who for me finds time on his calendar, but I cherish the friend who for me does not consult his calendar.
Robert Brault

If instead of a gem, or even a flower, we should cast the gift of a loving thought into the heart of a friend, that would be giving as the angels give.
George MacDonald

If it's very painful for you to criticize your friends - you're safe in doing it. But if you take the slightest pleasure in it, that's the time to hold your tongue.
Alice Duer Miller

In everyone's life, at some time, our inner fire goes out. It is then burst into flame by an encounter with another human being. We should all be thankful for those people who rekindle the inner spirit.
Albert Schweitzer

It is important to our friends to believe that we are unreservedly frank with them, and important to friendship that we are not.
Mignon McLaughlin

It is not so much our friends' help that helps us, as the confidence of their help.
Epicurus

It is one of the blessings of old friends that you can afford to be stupid with them.
Ralph Waldo Emerson

It takes a long time to grow an old friend.
John Leonard

It's the friends you can call up at 4 a.m. that matter.
Marlene Dietrich

Let us be grateful to people who make us happy, they are the charming gardeners who make our souls blossom.
Marcel Proust

Lots of people want to ride with you in the limo, but what you want is someone who will take the bus with you when the limo breaks down.
Oprah Winfrey

Many a person has held close, throughout their entire lives, two friends that always remained strange to one another, because one of them attracted by virtue of similarity, the other by difference.
Emil Ludwi
Men kick friendship around like a football, but it doesn't seem to crack. Women treat it like glass and it goes to pieces.
Anne Morrow Lindbergh

Mighty proud I am that I am able to have a spare bed for my friends.
Samuel Pepys

Never explain - your friends do not need it and your enemies will not believe you anyway.
Elbert Hubbard

Never have a companion that casts you in the shade.
Baltasar Gracian

Nothing but heaven itself is better than a friend who is really a friend.
Plautus

Nothing so fortifies a friendship as a belief on the part of one friend that he is superior to the other.
Honore de Balzac

One's friends are that part of the human race with which one can be human.
George Santayana

She is a friend of mind. She gather me, man. The pieces I am, she gather them and give them back to me in all the right order. It's good, you know, when you got a woman who is a friend of your mind.
Toni Morrison

Silences make the real conversations between friends. Not the saying but the never needing to say is what counts.
Margaret Lee Runbeck

Since there is nothing so well worth having as friends, never lose a chance to make them.
Francesco Guicciardini

The bird a nest, the spider a web, man friendship.
William Blake

The friend is the man who knows all about you, and still likes you.
Elbert Hubbard

The friend who can be silent with us in a moment of despair or confusion, who can stay with us in an hour of grief and bereavement, who can tolerate not knowing... not healing, not curing... that is a friend who cares.
Henri Nouwen

The language of friendship is not words but meanings.
Henry David Thoreau

The most I can do for my friend is simply be his friend.
Henry David Thoreau

The only way to have a friend is to be one.
Ralph Waldo Emerson

The real test of friendship is: can you literally do nothing with the other person? Can you enjoy those moments of life that are utterly simple?
Eugene Kennedy

The sincere friends of this world are as ship lights in the stormiest of nights.
Giotto di Bondone

There is nothing on this earth more to be prized than true friendship.
Thomas Aquinas

Think where mans glory most begins and ends, and say my glory was I had such friends.
William Butler Yeats
                                       My dear friends............enjoy your frienship...Have a nice day..

 

 

Friday, October 1, 2010

ADVERTISING

Hi,friends,by this post i would enable you to know about advertising,which is the most powerful tool in marketing,to create awreness about our brand or product in the market..
     some content has taken from wikepedia...

Advertising, direct marketing and trade promotion
English-language advertising in India is among the most creative in the world. TV advertising (especially in the Hindi language) has made major headway in the past 10 years, especially with the advent of satellite TV. Hindi TV channels - such as ZEE and Sony TV - have fashioned themselves on lines of Western channels, and most advertising on such channels is glitzy, smart and tailored for the middle classes. Such channels have forced the state-owned channel, Doordarshan, to add spice to their programmes which, earlier, were quite drab. The importance of the Hindi-speaking market (which is also fluent in English) is borne out from the fact that STAR TV, once an all-English channel, is now rich in Hindi programmes. Even the British Broadcasting Corporation is reportedly toying with the idea of airing Hindi programmes.

Most major international advertising firms have chosen local Indian partners for their work in this market. Mumbai (formerly Bombay) remains the centre of the advertising business in India.

India has a diverse and growing number of daily newspapers. Since 1991, the increase of business and financial news reports in English-language and vernacular dailies has paralleled the economic reform programme and the movements of the stock markets. Most leading publications have their circulation audited by the Audit Bureau of Circulation which has an India-dedicated office in Mumbai (formerly Bombay).

Leading business newspapers include Business Standard and  Economic Times. Magazines include India Today, Business India , Business Today, and Business World.

In addition to advertising, other kinds of trade promotion activities are also well-developed in India. A large of exhibitions are held all over India, the most prominent ones at Pragati Maidan in New Delhi. Conferences and seminars are also widespread. 

Direct marketing

The mail service in India is slow though generally reliable. Telephone service is poor, but rapidly improving.

While private courier services are growing strongly and the telecommunications sector is opening up for a range of modern services, until goods can be ordered conveniently and delivered with certainty, direct marketing will be limited to door-to-door sales. An inefficient state-owned banking system also prevents prompt transfers of funds from consumers to retailers. Credit card companies are increasingly targeting India's one million cardholders through directly-mailed offers of goods and services.

The most successful direct marketers in India today are the millions of door-to-door sales representatives who visit neighborhoods and villages across India. From ice cream vendors to carpet sellers, India 's residential neighbourhoods are frequently visited by merchants offering a variety of products. Some soft-drink companies have used beauty queens to make surprise knocks on the doors!
Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action.
Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Non-commercial advertisers that spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement.
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Mass media can be defined as any media meant to reach a mass amount of people. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages. Advertising may be placed by an advertising agency on behalf of a company or other organization.
MARKETING MIX

The marketing mix has been the key concept to advertising. The marketing mix was suggested by Jeremy McCarthy, professor at Harvard Business School, in the 1960s. The marketing mix consists of four basic elements called the four P’s Product is the first P representing the actual product. Price represents the process of determining the value of a product. Place represents the variables of getting the product to the consumer like distribution channels, market coverage and movement organization. The last P stands for Promotion which is the process of reaching the target market and convincing them to go out and buy the product
 TYPES OF ADVERTISING

Virtually any medium can be used for advertising. Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes ("logojets"), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers,doors of bathroom stalls,stickers on apples in supermarkets, shopping cart handles (grabertising), the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a medium is advertising.

  WE DISCUSS IN DETAIL IN FURTHER POSTS

Thursday, September 23, 2010

SUPPLYCHAIN MANAGEMENT

HI, readers by this post iwould enable students to know a little about supplychaain management.For references searnch in WIKEPEDIA

 
Supply Chain Management (SCM) is the management of a network of interconnected  involved in the ultimate provision of product and service packages required by end customers (Harland, 1996). Supply Chain Management spans all movement and storage of rawmaterial  work-in-process inventory, and finished goods from point of origin to point of consumption (supply chain
Another definition is provided by the APICS Dictionary when it defines SCM as the "design, planning, execution, control, and monitoring of supply chain activities with the objective of creating net value, building a competitive infrastructure, leveraging worldwide logistics, synchronizing supply with demand, and measuring performance globally."

 Definitions

More common and accepted definitions of Supply Chain Management are:
  • Supply Chain Management is the systemic, strategic coordination of the traditional business functions and the tactics across these business functions within a particular company and across businesses within the supply chain, for the purposes of improving the long-term performance of the individual companies and the supply chain as a whole (Mentzer et. al., 2001).[2]
  • A customer focused definition is given by Hines (2004:p76) "Supply chain strategies require a total systems view of the linkages in the chain that work together efficiently to create customer satisfaction at the end point of delivery to the consumer. As a consequence costs must be lowered throughout the chain by driving out unnecessary costs and focusing attention on adding value. Throughput efficiency must be increased, bottlenecks removed and performance measurement must focus on total systems efficiency and equitable reward distribution to those in the supply chain adding value. The supply chain system must be responsive to customer requirements." [3]
  • Global Supply Chain Forum - Supply Chain Management is the integration of key business processes across the supply chain for the purpose of creating value for customers and stakeholders (Lambert, 2008)[4].
A supply chain, as opposed to supply chain management, is a set of organizations directly linked by one or more of the upstream and downstream flows of products, services, finances, and information from a source to a customer. Managing a supply chain is 'supply chain management' (Mentzer et. al., 2001).[5]
Supply chain management software includes tools or modules used to execute supply chain transactions, manage supplier relationships and control associated business processes.
Supply chain event management (abbreviated as SCEM) is a consideration of all possible events and factors that can disrupt a supply chain. With SCEM possible scenarios can be created and solutions devised.

Problems addressed by Supply Chain Management

Supply chain management must address the following problems:
  • Distribution Network Configuration: number, location and network missions of suppliers, production facilities, distribution centers, warehouses, cross-docks and customers.
  • Distribution Strategy: questions of operating control (centralized, decentralized or shared); delivery scheme, e.g., direct shipment, pool point shipping, cross docking, DSD (direct store delivery), closed loop shipping; mode of transportation, e.g., motor carrier, including truckload, LTL, parcel; railroad; intermodal transport, including TOFC (trailer on flatcar) and COFC (container on flatcar); ocean freight; airfreight; replenishment strategy (e.g., pull, push or hybrid); and transportation control (e.g., owner-operated, private carrier, common carrier, contract carrier, or 3PL).
  • Trade-Offs in Logistical Activities: The above activities must be well coordinated in order to achieve the lowest total logistics cost. Trade-offs may increase the total cost if only one of the activities is optimized. For example, full truckload (FTL) rates are more economical on a cost per pallet basis than less than truckload (LTL) shipments. If, however, a full truckload of a product is ordered to reduce transportation costs, there will be an increase in inventory holding costs which may increase total logistics costs. It is therefore imperative to take a systems approach when planning logistical activities. These trade-offs are key to developing the most efficient and effective Logistics and SCM strategy.
  • Information: Integration of processes through the supply chain to share valuable information, including demand signals, forecasts, inventory, transportation, potential collaboration, etc.
  • Inventory Management: Quantity and location of inventory, including raw materials, work-in-progress (WIP) and finished goods.
  • Cash-Flow: Arranging the payment terms and methodologies for exchanging funds across entities within the supply chain.
Supply chain execution means managing and coordinating the movement of materials, information and funds across the supply chain. The flow is bi-directional.

Activities/functions

Supply chain management is a cross-function approach including managing the movement of raw materials into an organization, certain aspects of the internal processing of materials into finished goods, and the movement of finished goods out of the organization and toward the end-consumer. As organizations strive to focus on core competencies and becoming more flexible, they reduce their ownership of raw materials sources and distribution channels. These functions are increasingly being outsourced to other entities that can perform the activities better or more cost effectively. The effect is to increase the number of organizations involved in satisfying customer demand, while reducing management control of daily logistics operations. Less control and more supply chain partners led to the creation of supply chain management concepts. The purpose of supply chain management is to improve trust and collaboration among supply chain partners, thus improving inventory visibility and the velocity of inventory movement.
Several models have been proposed for understanding the activities required to manage material movements across organizational and functional boundaries. SCOR is a supply chain management model promoted by the Supply Chain Council. Another model is the SCM Model proposed by the Global Supply Chain Forum (GSCF). Supply chain activities can be grouped into strategic, tactical, and operational levels . The CSCMP has adopted The American Productivity & Quality Center (APQC) Process Classification FrameworkSM a high-level, industry-neutral enterprise process model that allows organizations to see their business processes from a cross-industry viewpoint[6].

 Strategic Level

 Tactical Level

  • Sourcing contracts and other purchasing decisions.
  • Production decisions, including contracting, scheduling, and planning process definition.
  • Inventory decisions, including quantity, location, and quality of inventory.
  • Transportation strategy, including frequency, routes, and contracting.
  • Benchmarking of all operations against competitors and implementation of best practices throughout the enterprise.
  • Milestone payments.
  • Focus on customer demand.

Operational Level

  • Daily production and distribution planning, including all nodes in the supply chain.
  • Production scheduling for each manufacturing facility in the supply chain (minute by minute).
  • Demand planning and forecasting, coordinating the demand forecast of all customers and sharing the forecast with all suppliers.
  • Sourcing planning, including current inventory and forecast demand, in collaboration with all suppliers.
  • Inbound operations, including transportation from suppliers and receiving inventory.
  • Production operations, including the consumption of materials and flow of finished goods.
  • Outbound operations, including all fulfillment activities, warehousing and transportation to customers.
  • Order promising, accounting for all constraints in the supply chain, including all suppliers, manufacturing facilities, distribution centers, and other customers.
  • From production level to supply level accounting all transit damage cases & arrange to settlment at customer level by maintaining company loss through insurance company. ortance of Supply Chain Management
Organizations increasingly find that they must rely on effective supply chains, or networks, to compete in the global market and networked economy.[7] In Peter Drucker's (1998) new management paradigms, this concept of business relationships extends beyond traditional enterprise boundaries and seeks to organize entire business processes throughout a value chain of multiple companies.
During the past decades, globalization, outsourcing and information technology have enabled many organizations, such as Dell and Hewlett Packard, to successfully operate solid collaborative supply networks in which each specialized business partner focuses on only a few key strategic activities (Scott, 1993). This inter-organizational supply network can be acknowledged as a new form of organization. However, with the complicated interactions among the players, the network structure fits neither "market" nor "hierarchy" categories (Powell, 1990). It is not clear what kind of performance impacts different supply network structures could have on firms, and little is known about the coordination conditions and trade-offs that may exist among the players. From a systems perspective, a complex network structure can be decomposed into individual component firms (Zhang and Dilts, 2004). Traditionally, companies in a supply network concentrate on the inputs and outputs of the processes, with little concern for the internal management working of other individual players. Therefore, the choice of an internal management control structure is known to impact local firm performance (Mintzberg, 1979).
In the 21st century, changes in the business environment have contributed to the development of supply chain networks. First, as an outcome of globalization and the proliferation of multinational companies, joint ventures, strategic alliances and business partnerships, significant success factors were identified, complementing the earlier "Just-In-Time", "Lean Manufacturing" and "Agile Manufacturing" practices.[Second, technological changes, particularly the dramatic fall in information communication costs, which are a significant component of transaction costs, have led to changes in coordination among the members of the supply chain network (Coase, 1998).
Many researchers have recognized these kinds of supply network structures as a new organization form, using terms such as "Keiretsu", "Extended Enterprise", "Virtual Corporation", "Global Production Network", and "Next Generation Manufacturing System In general, such a structure can be defined as "a group of semi-independent organizations, each with their capabilities, which collaborate in ever-changing constellations to serve one or more markets in order to achieve some business goal specific to that collaboration" (Akkermans, 2001).
The security management system for supply chains is described in ISO/IEC 28000 and ISO/IEC 28001 and related standards published jointly by ISO and IEC.

Historical developments in Supply Chain Management

Six major movements can be observed in the evolution of supply chain management studies: Creation, Integration, and Globalization (Lavassani et al., 2008a), Specialization Phases One and Two, and SCM 2.0.
1. Creation Era
The term supply chain management was first coined by a U.S. industry consultant in the early 1980s. However, the concept of a supply chain in management was of great importance long before, in the early 20th century, especially with the creation of the assembly line. The characteristics of this era of supply chain management include the need for large-scale changes, re-engineering, downsizing driven by cost reduction programs, and widespread attention to the Japanese practice of management.
2. Integration Era
This era of supply chain management studies was highlighted with the development of Electronic Data Interchange (EDI) systems in the 1960s and developed through the 1990s by the introduction of Enterprise Resource Planning (ERP) systems. This era has continued to develop into the 21st century with the expansion of internet-based collaborative systems. This era of supply chain evolution is characterized by both increasing value-adding and cost reductions through integration.
3. Globalization Era
The third movement of supply chain management development, the globalization era, can be characterized by the attention given to global systems of supplier relationships and the expansion of supply chains over national boundaries and into other continents. Although the use of global sources in the supply chain of organizations can be traced back several decades (e.g., in the oil industry), it was not until the late 1980s that a considerable number of organizations started to integrate global sources into their core business. This era is characterized by the globalization of supply chain management in organizations with the goal of increasing their competitive advantage, value-adding, and reducing costs through global sourcing.
4. Specialization Era—Phase One: Outsourced Manufacturing and Distribution
In the 1990s industries began to focus on “core competencies” and adopted a specialization model. Companies abandoned vertical integration, sold off non-core operations, and outsourced those functions to other companies. This changed management requirements by extending the supply chain well beyond company walls and distributing management across specialized supply chain partnerships.
This transition also re-focused the fundamental perspectives of each respective organization. OEMs became brand owners that needed deep visibility into their supply base. They had to control the entire supply chain from above instead of from within. Contract manufacturers had to manage bills of material with different part numbering schemes from multiple OEMs and support customer requests for work -in-process visibility and vendor-managed inventory (VMI).
The specialization model creates manufacturing and distribution networks composed of multiple, individual supply chains specific to products, suppliers, and customers who work together to design, manufacture, distribute, market, sell, and service a product. The set of partners may change according to a given market, region, or channel, resulting in a proliferation of trading partner environments, each with its own unique characteristics and demands.
5. Specialization Era—Phase Two: Supply Chain Management as a Service
Specialization within the supply chain began in the 1980s with the inception of transportation brokerages, warehouse management, and non-asset-based carriers and has matured beyond transportation and logistics into aspects of supply planning, collaboration, execution and performance management.
At any given moment, market forces could demand changes from suppliers, logistics providers, locations and customers, and from any number of these specialized participants as components of supply chain networks. This variability has significant effects on the supply chain infrastructure, from the foundation layers of establishing and managing the electronic communication between the trading partners to more complex requirements including the configuration of the processes and work flows that are essential to the management of the network itself.
Supply chain specialization enables companies to improve their overall competencies in the same way that outsourced manufacturing and distribution has done; it allows them to focus on their core competencies and assemble networks of specific, best-in-class partners to contribute to the overall value chain itself, thereby increasing overall performance and efficiency. The ability to quickly obtain and deploy this domain-specific supply chain expertise without developing and maintaining an entirely unique and complex competency in house is the leading reason why supply chain specialization is gaining popularity.
Outsourced technology hosting for supply chain solutions debuted in the late 1990s and has taken root primarily in transportation and collaboration categories. This has progressed from the Application Service Provider (ASP) model from approximately 1998 through 2003 to the On-Demand model from approximately 2003-2006 to the Software as a Service (SaaS) model currently in focus today.
6. Supply Chain Management 2.0 (SCM 2.0)
Building on globalization and specialization, the term SCM 2.0 has been coined to describe both the changes within the supply chain itself as well as the evolution of the processes, methods and tools that manage it in this new "era".
Web 2.0 is defined as a trend in the use of the World Wide Web that is meant to increase creativity, information sharing, and collaboration among users. At its core, the common attribute that Web 2.0 brings is to help navigate the vast amount of information available on the Web in order to find what is being sought. It is the notion of a usable pathway. SCM 2.0 follows this notion into supply chain operations. It is the pathway to SCM results, a combination of the processes, methodologies, tools and delivery options to guide companies to their results quickly as the complexity and speed of the supply chain increase due to the effects of global competition, rapid price fluctuations, surging oil prices, short product life cycles, expanded specialization, near-/far- and off-shoring, and talent scarcity.

SCM 2.0 leverages proven solutions designed to rapidly deliver results with the agility to quickly manage future change for continuous flexibility, value and success. This is delivered through competency networks composed of best-of-breed supply chain domain expertise to understand which elements, both operationally and organizationally, are the critical few that deliver the results as well as through intimate understanding of how to manage these elements to achieve desired results. Finally, the solutions are delivered in a variety of options, such as no-touch via business process outsourcing, mid-touch via managed services and software as a service (SaaS), or high touch in the traditional software deployment model. Supply chain business process integration
Successful SCM requires a change from managing individual functions to integrating activities into key supply chain processes. An example scenario: the purchasing department places orders as requirements become known. The marketing department, responding to customer demand, communicates with several distributors and retailers as it attempts to determine ways to satisfy this demand. Information shared between supply chain partners can only be fully leveraged through process integration.
Supply chain business process integration involves collaborative work between buyers and suppliers, joint product development, common systems and shared information. According to Lambert and Cooper (2000), operating an integrated supply chain requires a continuous information flow. However, in many companies, management has reached the conclusion that optimizing the product flows cannot be accomplished without implementing a process approach to the business. The key supply chain processes stated by Lambert (2004)  are:
  • Customer relationship management
  • Customer service management
  • Demand management
  • Order fulfillment
  • Manufacturing flow management
  • Supplier relationship management
  • Product development and commercialization
  • Returns management
Much has been written about demand management. Best-in-Class companies have similar characteristics, which include the following: a) Internal and external collaboration b) Lead time reduction initiatives c) Tighter feedback from customer and market demand d) Customer level forecasting
One could suggest other key critical supply business processes which combine these processes stated by Lambert such as:
  1. Customer service management
  2. Procurement
  3. Product development and commercialization
  4. Manufacturing flow management/support
  5. Physical distribution
  6. Outsourcing/partnerships
  7. Performance measurement
a) Customer service management process
Customer Relationship Management concerns the relationship between the organization and its customers. Customer service is the source of customer information. It also provides the customer with real-time information on scheduling and product availability through interfaces with the company's production and distribution operations. Successful organizations use the following steps to build customer relationships:
  • determine mutually satisfying goals for organization and customers
  • establish and maintain customer rapport
  • produce positive feelings in the organization and the customers
b) Procurement process
Strategic plans are drawn up with suppliers to support the manufacturing flow management process and the development of new products. In firms where operations extend globally, sourcing should be managed on a global basis. The desired outcome is a win-win relationship where both parties benefit, and a reduction in time required for the design cycle and product development. Also, the purchasing function develops rapid communication systems, such as electronic data interchange (EDI) and Internet linkage to convey possible requirements more rapidly. Activities related to obtaining products and materials from outside suppliers involve resource planning, supply sourcing, negotiation, order placement, inbound transportation, storage, handling and quality assurance, many of which include the responsibility to coordinate with suppliers on matters of scheduling, supply continuity, hedging, and research into new sources or programs.
c) Product development and commercialization
Here, customers and suppliers must be integrated into the product development process in order to reduce time to market. As product life cycles shorten, the appropriate products must be developed and successfully launched with ever shorter time-schedules to remain competitive. According to Lambert and Cooper (2000), managers of the product development and commercialization process must:
  1. coordinate with customer relationship management to identify customer-articulated needs;
  2. select materials and suppliers in conjunction with procurement, and
  3. develop production technology in manufacturing flow to manufacture and integrate into the best supply chain flow for the product/market combination.
d) Manufacturing flow management process
The manufacturing process produces and supplies products to the distribution channels based on past forecasts. Manufacturing processes must be flexible to respond to market changes and must accommodate mass customization. Orders are processes operating on a just-in-time (JIT) basis in minimum lot sizes. Also, changes in the manufacturing flow process lead to shorter cycle times, meaning improved responsiveness and efficiency in meeting customer demand. Activities related to planning, scheduling and supporting manufacturing operations, such as work-in-process storage, handling, transportation, and time phasing of components, inventory at manufacturing sites and maximum flexibility in the coordination of geographic and final assemblies postponement of physical distribution operations.
e) Physical distribution
This concerns movement of a finished product/service to customers. In physical distribution, the customer is the final destination of a marketing channel, and the availability of the product/service is a vital part of each channel participant's marketing effort. It is also through the physical distribution process that the time and space of customer service become an integral part of marketing, thus it links a marketing channel with its customers (e.g., links manufacturers, wholesalers, retailers).
f) Outsourcing/partnerships
This is not just outsourcing the procurement of materials and components, but also outsourcing of services that traditionally have been provided in-house. The logic of this trend is that the company will increasingly focus on those activities in the value chain where it has a distinctive advantage, and outsource everything else. This movement has been particularly evident in logistics where the provision of transport, warehousing and inventory control is increasingly subcontracted to specialists or logistics partners. Also, managing and controlling this network of partners and suppliers requires a blend of both central and local involvement. Hence, strategic decisions need to be taken centrally, with the monitoring and control of supplier performance and day-to-day liaison with logistics partners being best managed at a local level.
g) Performance measurement
Experts found a strong relationship from the largest arcs of supplier and customer integration to market share and profitability. Taking advantage of supplier capabilities and emphasizing a long-term supply chain perspective in customer relationships can both be correlated with firm performance. As logistics competency becomes a more critical factor in creating and maintaining competitive advantage, logistics measurement becomes increasingly important because the difference between profitable and unprofitable operations becomes more narrow. A.T. Kearney Consultants (1985) noted that firms engaging in comprehensive performance measurement realized improvements in overall productivity. According to experts, internal measures are generally collected and analyzed by the firm including
  1. Cost
  2. Customer Service
  3. Productivity measures
  4. Asset measurement, and
  5. Quality.
External performance measurement is examined through customer perception measures and "best practice" benchmarking, and includes 1) customer perception measurement, and 2) best practice benchmarking.
h)Warehoising Management : As a case of reducing company cost & expenses, warehousing management is carrying the valuable role against operations. In case of perfect storing & office with all convenient facilities in company level, reducing manpower cost, dispatching authority with on time delivery, loading & unloading facilities with proper area, area for service station, stock management system etc.
Components of Supply Chain Management are as follows: 1. Standardization 2. Postponement 3. Customization

Theories of supply chain management

Currently there is a gap in the literature available on supply chain management studies: there is no theoretical support for explaining the existence and the boundaries of supply chain management. A few authors such as Halldorsson, et al. (2003), Ketchen and Hult (2006) and Lavassani, et al. (2008b) have tried to provide theoretical foundations for different areas related to supply chain by employing organizational theories. These theories include:
  • Resource-Based View (RBV)
  • Transaction Cost Analysis (TCA)
  • Knowledge-Based View (KBV)
  • Strategic Choice Theory (SCT)
  • Agency Theory (AT)
  • Institutional theory (InT)
  • Systems Theory (ST)
  • Network Perspective (NP)

 Supply Chain Centroids

In the study of supply chain management, the concept of centroids has become an important economic consideration. A centroid is place that has a high proportion of a country’s population and a high proportion of its manufacturing, generally within 500 mi (805 km). In the U.S., two major supply chain centroids have been defined, one near Dayton, Ohio and a second near Riverside, California.
The centroid near Dayton is particularly important because it is closest to the population center of the US and Canada. Dayton is within 500 miles of 60% of the population and manufacturing capacity of the U.S., as well as 60 percent of Canada’s population[. The region includes the Interstate 70/75 interchange, which is one of the busiest in the nation with 154,000 vehicles passing through in a day. Of those, anywhere between 30 percent and 35 percent are trucks hauling goods. In addition, the I-75 corridor is home to the busiest north-south rail route east of the Mississippi. [

[ Tax efficient supply chain management

Tax Efficient Supply Chain Management is a business model which consider the effect of Tax in design and implementation of supply chain management. As the consequence of Globalization, business which is cross-nation should pay different tax rates in different countries. Due to the differences, global players have the opportunity to calculate and optimize supply chain based on tax efficiency[legally. It is used as a method of gaining more profit for company which owns global supply chain.

 Supply chain sustainability

Supply chain sustainability is a business issue affecting an organization’s supply chain or logistics network and is frequently quantified by comparison with SECH ratings. SECH ratings are defined as social, ethical, cultural and health footprints. Consumers have become more aware of the environmental impact of their purchases and companies’ SECH ratings and, along with non-governmental organizations ([NGO]s), are setting the agenda for transitions to organically-grown foods, anti-sweatshop labor codes and locally-produced goods that support independent and small businesses. Because supply chains frequently account for over 75% of a company’s carbon footprint[14] many organizations are exploring how they can reduce this and thus improve their SECH rating.
For example, in July, 2009 the U.S. basedwalmart corporation announced its intentions to create a global  index that would rate products according to the environmental and social impact made while the products were manufactured and distributed. The sustainability rating index is intended to create environmental accountability in Wal-Mart's supply chain, and provide the motivation for infrASTRUCTURER for other retail industry companies to do the same.

 Components of supply chain management integration

The management components of SCM
The SCM components are the third element of the four-square circulation framework. The level of integration and management of a business process link is a function of the number and level, ranging from low to high, of components added to the link (Ellram and Cooper, 1990; Houlihan, 1985). Consequently, adding more management components or increasing the level of each component can increase the level of integration of the business process link. The literature on business process re-engineering] buyer-supplier relationships and SCM[suggests various possible components that must receive managerial attention when managing supply relationships. Lambert and Cooper (2000) identified the following components:
  • Planning and control
  • Work structure
  • Organization structure
  • Product flow facility structure
  • Information flow facility structure
  • Management methods
  • Power and leadership structure
  • Risk and reward structure
  • Culture and attitude
However, a more careful examination of the existing  leads to a more comprehensive understanding of what should be the key critical supply chain components, the "branches" of the previous identified supply chain business processes, that is, what kind of relationship the components may have that are related to suppliers and customers. Bowersox and Closs states that the emphasis on cooperation represents the synergism leading to the highest level of joint achievement (Bowersox and Closs, 1996). A primary level channel participant is a business that is willing to participate in the inventory ownership responsibility or assume other aspects of financial risk, thus including primary level components (Bowersox and Closs, 1996). A secondary level participant (specialized) is a business that participates in channel relationships by performing essential services for primary participants, including secondary level components, which support primary participants. Third level channel participants and components that support the primary level channel participants and are the fundamental branches of the secondary level components may also be included.
Consequently, Lambert and Cooper's framework of supply chain components does not lead to any conclusion about what are the primary or secondary (specialized) level supply chain components (see Bowersox and Closs, 1996, p. 93). That is, what supply chain components should be viewed as primary or secondary, how should these components be structured in order to have a more comprehensive supply chain structure, and how to examine the supply chain as an integrative one (See above sections 2.1 and 3.1).
Reverse Supply Chain reverse logistics  is the process of managing the return of goods. Reverse logistics is also referred to as "Aftermarket Customer Services". In other words, any time money is taken from a company's warranty reserve or service logistics budget one can speak of a reverse logistics operation.

 Supply chain systems and value

Supply chain systems configure value for those that organise the networks. Value is the additional revenue over and above the costs of building the network. Co-creating value and sharing the benefits appropriately to encourage effective participation is a key challenge for any supply system. Tony Hines defines value as follows: “Ultimately it is the customer who pays the price for service delivered that confirms value and not the producer who simply adds cost until that point”

 Global supply chain management

Global supply chains pose challenges regarding both quantity and value:
Supply and Value Chain Trends
  • Globalization
  • Increased cross border sourcing
  • Collaboration for parts of value chain with low-cost providers
  • Shared service centers for logistical and administrative functions
  • Increasingly global operations, which require increasingly global coordination and planning to achieve global optimums
  • Complex problems involve also midsized companies to an increasing degree,
These trends have many benefits for manufacturers because they make possible larger lot sizes, lower taxes, and better environments (culture, infrastructure, special tax zones, sophisticated OEM) for their products. Meanwhile, on top of the problems recognized in supply chain management, there will be many more challenges when the scope of supply chains is global. This is because with a supply chain of a larger scope, the lead time is much longer. Furthermore, there are more issues involved such as multi-currencies, different policies and different laws. The consequent problems include:1. different currencies and valuations in different countries; 2. different tax laws tax efficient supply chain management); 3. different trading protocols; 4. lack of transparency of cost and profit.