Pay tribute to Steve jobs...In memory 1955-2011

"Steve jobs",a familiar name to all tech savvy people and also to the people who look forward to view this world much smarter with innovations.
I personally love steve jobs,being a Management graduate we can learn lot of managerial stuff from activities of Mr.Steve.Unfortunately he passed away from this world physically.But his contributions to the world technology never erased.When ever i think about my first apple i pod steve should blink in my mind......Here i am posting brief information of steve......

Steven Paul "Steve" Jobs ( February 24, 1955 – October 5, 2011) was an American business magnate and inventor. He was co-founder, chairman, and chief executive officer of Apple inc. Jobs was co-founder and previously served as chief executive of pixar animation studios; he became a member of the board of directors of the Walt disney Company in 2006, following the acquisition of Pixar by Disney.

In the late 1970s, Jobs – along with Apple co-founder Steve moziac, Mike Markula and others – designed, developed, and marketed one of the first commercially successful lines of personal computers, the Apple 11 series. In the early 1980s, Jobs was among the first to see the commercial potential of Xerox PARC's mouse-driven graphical user interface, which led to the creation of the Apple Lisa and, one year later, the Macintosh. After losing a power struggle with the board of directors in 1985, Jobs left Apple and founded NeXt, a computer platform development company specializing in the higher-education and business markets.

Management style

Jobs was a demanding perfectionist who always aspired to position his businesses and their products at the forefront of the information technology industry by foreseeing and setting trends, at least in innovation and style.

He summed up that self-concept at the end of his keynote speech at the Macworld Conference and Expo in January 2007, by quoting ice hockey player Wayne Gretzky:

There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.' And we've always tried to do that at Apple. Since the very very beginning. And we always will.

Much was made of Jobs's aggressive and demanding personality. Fortune wrote that he was "considered one of Silicon Valley's leading egomaniacs". Commentaries on his temperamental style can be found in Michael Moritz's The Little Kingdom,The Second Coming of Steve Jobs, by Alan Deutschman; and iCon: Steve Jobs, by Jeffrey S. Young & William L. Simon. In 1993, Jobs madeFortune's list of America's Toughest Bosses in regard to his leadership of NeXT.

Jobs speaking with journalist Walt Mossberg at the All Things Digital conference in 2007.

Cofounder Dan'l Lewin was quoted in Fortune as saying of that period, "The highs were unbelievable ... But the lows were unimaginable", to which Jobs's office replied that his personality had changed since then.

In 2005, Jobs banned all books published by John Wiley & Sons from Apple Stores in response to their publishing an unauthorized biography,iCon: Steve Jobs. In its 2010 annual earnings report, Wiley said it had "closed a deal ... to make its titles available for the iPad." Jef Raskin, a former colleague, once said that Jobs "would have made an excellent king of France", alluding to Jobs's compelling and larger-than-life persona.^[89] Floyd Norman said that at Pixar, Jobs was a "mature, mellow individual" and never interfered with the creative process of the filmmakers.

Jobs had a public war of words with Dell Computer CEO Michael Dell, starting when Jobs first criticized Dell for making "un-innovative beige boxes". On October 6, 1997, in a Gartner Symposium, when Michael Dell was asked what he would do if he owned then-troubled Apple Computer, he said "I'd shut it down and give the money back to the shareholders." In 2006, Jobs sent an email to all employees when Apple's market capitalization rose above Dell's. The email read:

Team, it turned out that Michael Dell wasn't perfect at predicting the future. Based on today's stock market close, Apple is worth more than Dell. Stocks go up and down, and things may be different tomorrow, but I thought it was worth a moment of reflection today. Steve.

Inventions

As of October 9, 2011, Jobs is listed as either primary inventor or co-inventor in 342 United States patents or patent applications related to a range of technologies from actual computer and portable devices to user interfaces (including touch-based), speakers, keyboards, power adapters, staircases, clasps, sleeves, lanyards and packages.

Philanthropy

Arik Hesseldahl of BusinessWeek magazine stated that "Jobs isn't widely known for his association with philanthropic causes", compared to Bill Gates's efforts. Jobs said he does charitable acts privately. After resuming control of Apple in 1997, Jobs eliminated all corporate philanthropy programs initially. Later, under Jobs, Apple signed to participate in Product Red program, producing red versions of devices to give profits from sales to charity. Apple became the single largest contributor since then. The chief of the Product Red project, singer Bono, cited Jobs saying there was "nothing better than the chance to save lives," when he initially approached Apple with the invitation to participate in the program.

Thanks for reading..for more information please refer Wikipedia..

RECRUIT FROM SOCIAL NETWORKING WEBSITES

hi to all,
                  By this post i would let readers know the methods of recruitment through various professional networking websites.let we see how the process is??

1)LINKED IN

Use a Networking Website to Recruit Employees

1)

• Log on to LinkedIn using your company's username and password (see Resources below).
  
  
• Click on the "Jobs & Hiring" tab found on LinkedIn's homepage. This is the jumping off point for both job seekers and people posting job
•  
• Select the "Hiring and Recruiting" tab from the "Jobs & Hiring" homepage. Here you will be presented with several options for posting positions on LinkedIn.
• Choose the "Hiring Manager" menu if you only wish to post one job. This option is particularly useful for those businesses or companies that have low turnover rates or rarely seek job candidates on a national scale.
• • 1
    Notify your contacts on LinkedIn that you are looking to hire without paying for a job posting. Select the "Tell Your Network" button on the "Hiring Manager" homepage.
  • 2
    Click the "Post a Job" button if you wish to proceed with the fee-based posting process.
  • 3
    Use LinkedIn's job posting form to provide details about your company and the job you are posting. You may choose to recruit exclusively through LinkedIn when you select the "Exclusively on LinkedIn" box at the end of the form. Hit the "Next" button when you have completed the form.
  • 4
    Use the "Contact Information" form to provide job applicants with information about your company.
  • 5
    Confirm your job posting information before you hit the "Post This Job" button and pay for your posting.
    
    

    Post a Job on LinkedIn

    • 1
      Notify your contacts on LinkedIn that you are looking to hire without paying for a job posting. Select the "Tell Your Network" button on the "Hiring Manager" homepage.
    • 2
      Click the "Post a Job" button if you wish to proceed with the fee-based posting process.
    • 3
      Use LinkedIn's job posting form to provide details about your company and the job you are posting. You may choose to recruit exclusively through LinkedIn when you select the "Exclusively on LinkedIn" box at the end of the form. Hit the "Next" button when you have completed the form.
    • 4
      Use the "Contact Information" form to provide job applicants with information about your company.
    • 5
      Confirm your job posting information before you hit the "Post This Job" button and pay for your posting.
      
      
      
      

      How to Use LinkedIn As A Recruiting Tool

      Recruiters can use LinkedIn, a professional networking Web site, to actively search for candidates, post jobs and make contact with interested and qualified parties

      Upgrade Your LinkedIn Account

      • 1
        Log on to your LinkedIn account or create it at LinkedIn's home page (see Resources below).
      • 2
        Click on the "Jobs & Hiring" tab. Select the "Hiring And Recruiting" tab from the "Jobs & Hiring" home page.
      • 3
        Hit the "Learn More" button in the "Recruiters" menu to use LinkedIn as a recruiting tool.

      Search for Potential Job Candidates

      • 1
        Purchase a subscription which allows you to search for and contact candidates outside your network by clicking the "Subscribe" button in the "Two Ways To Get Started" menu.
      • 2
        Select from one of the three plans offered by LinkedIn by clicking in the corresponding radio button. Each plan allows you to use LinkedIn for recruiting purposes by conducting a different number of network wide searches each month.
      • 3
        Hit the "Continue" button to complete your purchase. Once you have purchased your subscription, you can start recruiting people through the search tool on LinkedIn.
      • 4
        Search for candidates by entering search criteria in the "Search Candidates" field of the "Hiring And Recruiting" homepage. You may also search by clicking on the "People" tab and using the advanced search option to find individuals within specific fields, companies and geographical location.
        
        SOURCE:various websites
        
        
         

Friendship

Hi,friends......
    As we know the significance of the word "Friendship",so i am posting some of the friendship quotations in this post......hope you would like these post....

A friend is one who knows you and loves you just the same.
Elbert Hubbard

A friend should be one in whose understanding and virtue we can equally confide, and whose opinion we can value at once for its justness and its sincerity.
Robert Hall

A friend to all is a friend to none.
Aristotle

A friendship can weather most things and thrive in thin soil; but it needs a little mulch of letters and phone calls and small, silly presents every so often - just to save it from drying out completely.
Pam Brown

A friendship founded on business is better than a business founded on friendship.
John D. Rockefeller

A hug is like a boomerang - you get it back right away.
Bil Keane

A man's growth is seen in the successive choirs of his friends.
Ralph Waldo Emerson

A single rose can be my garden... a single friend, my world.
Leo Buscaglia

A true friend never gets in your way unless you happen to be going down.
Arnold H. Glasow

An insincere and evil friend is more to be feared than a wild beast; a wild beast may wound your body, but an evil friend will wound your mind.
Buddha

Be courteous to all, but intimate with few, and let those few be well tried before you give them your confidence.
George Washington

But friendship is precious, not only in the shade, but in the sunshine of life, and thanks to a benevolent arrangement the greater part of life is sunshine.
Thomas Jefferson

But friendship is the breathing rose, with sweets in every fold.
Oliver Wendell Holmes

Don't walk behind me; I may not lead. Don't walk in front of me; I may not follow. Just walk beside me and be my friend.
Albert Camus

Fear makes strangers of people who would be friends.
Shirley MacLaine

Friends and good manners will carry you where money won't go.
Margaret Walker

Friends are born, not made.
Henry B. Adams

Friendship and money: oil and water.
Mario Puzo

Friendship is a single soul dwelling in two bodies.
Aristotle

Friendship is held to be the severest test of character. It is easy, we think, to be loyal to a family and clan, whose blood is in your own veins.
Charles Alexander Eastman

Friendship is one mind in two bodies.
Mencius

Friendship is unnecessary, like philosophy, like art... It has no survival value; rather it is one of those things that give value to survival.
C. S. Lewis

Friendship needs no words - it is solitude delivered from the anguish of loneliness.
Dag Hammarskjold

Friendship... is not something you learn in school. But if you haven't learned the meaning of friendship, you really haven't learned anything.
Muhammad Ali

He has no enemies, but is intensely disliked by his friends.
Oscar Wilde

I always felt that the great high privilege, relief and comfort of friendship was that one had to explain nothing.
Katherine Mansfield

I don't need a friend who changes when I change and who nods when I nod; my shadow does that much better.
Plutarch

I have friends in overalls whose friendship I would not swap for the favor of the kings of the world.
Thomas A. Edison

I value the friend who for me finds time on his calendar, but I cherish the friend who for me does not consult his calendar.
Robert Brault

If instead of a gem, or even a flower, we should cast the gift of a loving thought into the heart of a friend, that would be giving as the angels give.
George MacDonald

If it's very painful for you to criticize your friends - you're safe in doing it. But if you take the slightest pleasure in it, that's the time to hold your tongue.
Alice Duer Miller

In everyone's life, at some time, our inner fire goes out. It is then burst into flame by an encounter with another human being. We should all be thankful for those people who rekindle the inner spirit.
Albert Schweitzer

It is important to our friends to believe that we are unreservedly frank with them, and important to friendship that we are not.
Mignon McLaughlin

It is not so much our friends' help that helps us, as the confidence of their help.
Epicurus

It is one of the blessings of old friends that you can afford to be stupid with them.
Ralph Waldo Emerson

It takes a long time to grow an old friend.
John Leonard

It's the friends you can call up at 4 a.m. that matter.
Marlene Dietrich

Let us be grateful to people who make us happy, they are the charming gardeners who make our souls blossom.
Marcel Proust

Lots of people want to ride with you in the limo, but what you want is someone who will take the bus with you when the limo breaks down.
Oprah Winfrey

Many a person has held close, throughout their entire lives, two friends that always remained strange to one another, because one of them attracted by virtue of similarity, the other by difference.
Emil Ludwi

Men kick friendship around like a football, but it doesn't seem to crack. Women treat it like glass and it goes to pieces.
Anne Morrow Lindbergh

Mighty proud I am that I am able to have a spare bed for my friends.
Samuel Pepys

Never explain - your friends do not need it and your enemies will not believe you anyway.
Elbert Hubbard

Never have a companion that casts you in the shade.
Baltasar Gracian

Nothing but heaven itself is better than a friend who is really a friend.
Plautus

Nothing so fortifies a friendship as a belief on the part of one friend that he is superior to the other.
Honore de Balzac

One's friends are that part of the human race with which one can be human.
George Santayana

She is a friend of mind. She gather me, man. The pieces I am, she gather them and give them back to me in all the right order. It's good, you know, when you got a woman who is a friend of your mind.
Toni Morrison

Silences make the real conversations between friends. Not the saying but the never needing to say is what counts.
Margaret Lee Runbeck

Since there is nothing so well worth having as friends, never lose a chance to make them.
Francesco Guicciardini

The bird a nest, the spider a web, man friendship.
William Blake

The friend is the man who knows all about you, and still likes you.
Elbert Hubbard

The friend who can be silent with us in a moment of despair or confusion, who can stay with us in an hour of grief and bereavement, who can tolerate not knowing... not healing, not curing... that is a friend who cares.
Henri Nouwen

The language of friendship is not words but meanings.
Henry David Thoreau

The most I can do for my friend is simply be his friend.
Henry David Thoreau

The only way to have a friend is to be one.
Ralph Waldo Emerson

The real test of friendship is: can you literally do nothing with the other person? Can you enjoy those moments of life that are utterly simple?
Eugene Kennedy

The sincere friends of this world are as ship lights in the stormiest of nights.
Giotto di Bondone

There is nothing on this earth more to be prized than true friendship.
Thomas Aquinas

Think where mans glory most begins and ends, and say my glory was I had such friends.
William Butler Yeats

                                       My dear friends............enjoy your frienship...Have a nice day..

 

 

Sivakumarraju Gangaraju | Create your badge

ADVERTISING

Hi,friends,by this post i would enable you to know about advertising,which is the most powerful tool in marketing,to create awreness about our brand or product in the market..
     some content has taken from wikepedia...

Advertising, direct marketing and trade promotion

English-language advertising in India is among the most creative in the world. TV advertising (especially in the Hindi language) has made major headway in the past 10 years, especially with the advent of satellite TV. Hindi TV channels - such as ZEE and Sony TV - have fashioned themselves on lines of Western channels, and most advertising on such channels is glitzy, smart and tailored for the middle classes. Such channels have forced the state-owned channel, Doordarshan, to add spice to their programmes which, earlier, were quite drab. The importance of the Hindi-speaking market (which is also fluent in English) is borne out from the fact that STAR TV, once an all-English channel, is now rich in Hindi programmes. Even the British Broadcasting Corporation is reportedly toying with the idea of airing Hindi programmes.

Most major international advertising firms have chosen local Indian partners for their work in this market. Mumbai (formerly Bombay) remains the centre of the advertising business in India.

India has a diverse and growing number of daily newspapers. Since 1991, the increase of business and financial news reports in English-language and vernacular dailies has paralleled the economic reform programme and the movements of the stock markets. Most leading publications have their circulation audited by the Audit Bureau of Circulation which has an India-dedicated office in Mumbai (formerly Bombay).

Leading business newspapers include Business Standard and  Economic Times. Magazines include India Today, Business India , Business Today, and Business World.

In addition to advertising, other kinds of trade promotion activities are also well-developed in India. A large of exhibitions are held all over India, the most prominent ones at Pragati Maidan in New Delhi. Conferences and seminars are also widespread. 

Direct marketing

The mail service in India is slow though generally reliable. Telephone service is poor, but rapidly improving.

While private courier services are growing strongly and the telecommunications sector is opening up for a range of modern services, until goods can be ordered conveniently and delivered with certainty, direct marketing will be limited to door-to-door sales. An inefficient state-owned banking system also prevents prompt transfers of funds from consumers to retailers. Credit card companies are increasingly targeting India's one million cardholders through directly-mailed offers of goods and services.

The most successful direct marketers in India today are the millions of door-to-door sales representatives who visit neighborhoods and villages across India. From ice cream vendors to carpet sellers, India 's residential neighbourhoods are frequently visited by merchants offering a variety of products. Some soft-drink companies have used beauty queens to make surprise knocks on the doors!

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action.
Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Non-commercial advertisers that spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement.
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Mass media can be defined as any media meant to reach a mass amount of people. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages. Advertising may be placed by an advertising agency on behalf of a company or other organization.
MARKETING MIX

The marketing mix has been the key concept to advertising. The marketing mix was suggested by Jeremy McCarthy, professor at Harvard Business School, in the 1960s. The marketing mix consists of four basic elements called the four P’s Product is the first P representing the actual product. Price represents the process of determining the value of a product. Place represents the variables of getting the product to the consumer like distribution channels, market coverage and movement organization. The last P stands for Promotion which is the process of reaching the target market and convincing them to go out and buy the product

 TYPES OF ADVERTISING

Virtually any medium can be used for advertising. Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes ("logojets"), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers,doors of bathroom stalls,stickers on apples in supermarkets, shopping cart handles (grabertising), the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a medium is advertising.

  WE DISCUSS IN DETAIL IN FURTHER POSTS